August 27th, 2010 by Nick
There’s not a lot of point in having an expertly made, beautifully designed website if no one’s going to see it. As you probably know from experience, and as any good SEO services will tell you, you need to appear on results pages if you want visitors to come to your site.
It’s normal for well over 50% of traffic to arrive at your pages via search engine results, so if you don’t appear high on the choices presented to users, you’re losing an awful lot of visitors, and the revenue they bring. Ranking highly is a complicated endeavour, and one that many businesses choose to get advice about from a specialist company.
We’ve compiled a list of five tips that will really help you to get your site noticed and indexed well by search engines. Whether or not you choose to employ the services of a good SEO agency, we feel sure you’ll want to keep them in mind with a view to achieving success.
1. Keep introducing new content. It’s been well known for a long time that search engines know the difference between a site that introduces fresh content on a regular basis and one that doesn’t. The assumption is probably that a site that features new and original content is more interesting for users. It’s a sound assumption. Good marketing is normally good SEO and having new content does appeal to users. So if you want to stay interesting and appealing to users and the search engines that take you to them, have good and original content flowing onto your pages. Remember that an SEO blog is an excellent way of introducing brand new content appear regularly.
2. Use useful keywords wisely. The words users type into search engine query boxes are some of the best SEO tools at your disposal, and not making full use of them would be very reckless indeed if you want to get good results for your site. Decide on the keywords that should bring users to your door, and signpost accordingly. Feature keywords wherever it’s appropriate to do so; in text, titles, links etc. Bear in mind though, search engines are intolerant of sites that abuse the benefits of keywords. Stick to words that are relevant to what your site provides. Doing otherwise amounts to tricking users into visiting your site and is essentially spamming. Search engines are powerful and they have sophisticated methods of deciding how relevant to searches your site is. Always stick to ethical practise, with keywords as with other features of your SEO.
3. Actively encourage good links. Links are vitally important because they allow the software sent by search engines to travel the web, assess your site and index it accordingly. They travel the web via links. This is not the only reason why they are important. Links tell the software, and therefore the search engines, a great deal about your site. If you have relevant links, i.e. from places that are obviously related to what you do, then you’ll be seen as a good bet for inclusion in results. The benefits of good links should not be underestimated, as they really can mean the difference between success and failure.
4. Feature a sitemap and link efficiently within your site. When search engines look at your site, they want to know how easy it is for users to navigate. The more user-friendly it is, the better it will appear to them, and the more points you’ll score in terms of ranking on results pages. Feature plenty of links back to your homepage, and be sure to have a sitemap. A sitemap makes it easier for users to navigate and it also makes your content more transparent to the software sent by search engines. Link building is an important part of SEO within your site, as well as from outside it.
5. Have text on your pages. While the software sent by search engines is extremely sophisticated, it is not all-powerful. In order to allow search engine software to read what’s on your pages, feature a lot of text. The software generally finds it difficult or impossible to penetrate Flash, drop-down menus, or anything within frames.
Get advice from expert SEO consultants about the many other things you can do to benefit your site and your prospects! However in depth your SEO becomes, remember our five useful tips!
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