August 25th, 2010 by Mike
Are you lying awake at nights wondering why your site’s not featuring on search engine results pages? If so then you’re really not alone. With such a lot of people searching the Internet, there’s potential for an enormous amount of people to be visiting your pages and appreciating what you’ve lovingly put there. If the big name search engines don’t direct them to your site then what can you do? Sit back and get depressed? We think not.
Appearing on results pages is vital these days, and with that in mind you’ll probably want to employ professional SEO services. We’ve compiled a list of 15 fast and fresh tips that will get you started. Don’t despair! You can get indexed soon if you follow our advice.
1. Think SEO first. Got a new design in mind? Check whether it’s SEO friendly. Got a snappy new title for your homepage? Ask yourself, “does it feature the right keywords?” Once you’ve decided that search engine optimisation is a priority, which every rational Webmaster does, apply SEO thinking to every decision you make about your site.
2. Assess your site from a user point of view. Search engines like to see a site that’s easy for users to navigate. Visit your site as a user and look at where you might include extra links to improve usability. Is there a link back to the homepage on each and every page of the site? If not then there should be. And, are the links rich in words that feature in searches? Always think about SEO link building.
3. Avoid Flash? Well yes and no. If you must have Flash on your pages then include text to make your site transparent to search engines for indexing.
4. Pay attention to titles. Title tags need to be well considered. Think about the keywords to be included and construct titles that feature descriptions you’re happy with. Shorter is usually sweeter. It’s not always a good idea to include the name of your company.
5. Feature a blog. Fresh, new content is what you need on your pages and a blog is ideal for introducing that.
6. Plan your SEO carefully before you start. Avoid long periods when your site is ‘under construction’. When there are plenty of other sites available visitors can easily give up on you. Be sure that the SEO agency you employ is reliable when it comes to deadlines.
7. Register with local directories. Even if your site has global ambitions, reap the benefits of being listed by as many local directories as possible. Search engines view the links positively when they decide on your rank.
8. Avoid JavaScript. As with Flash, feature it if you must, but make allowances!
9. Avoid frames. Same principle again. Include them if you can’t do otherwise, but be aware that they aren’t your friends where SEO is concerned.
10. Pay attention to the rules of grammar, punctuation and spelling on your site. To do otherwise is to invite criticism.
11. Never forget how important the query box is. Keep using the keywords that you want to bring users to your pages.
12. Maintain high standards where content is concerned. Don’t be tempted to steal or borrow material for your site. If it feels like bad marketing then it probably is!
13. Link to sites that have linked to yours. Reciprocal links can be very valuable.
14. Link back to your own domain in as many comments, forum posts and articles as you can. If things you write get included in directories then there’ll be existing links for a long time to come.
15. Find out who’s using the same server as you. It might seem unimportant but it isn’t. Don’t risk penalties by using the same server as someone who’s blacklisted. Check who else is using yours, and regularly.
Among search engine optimisation services there exists a degree of rivalry. It’s well worth making sure that the company you employ is the right one for you. Keep our 15 tips in mind and check which ones are mentioned in a consultation. Don’t get left behind when it comes to search engine results pages. If you’re proud of your site and your product then you need to get it seen by the public – they’ll thank you for it! SEO consultants are the ones who’ll bring your customers to you. Intermediaries have a very important role to play.
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