SearchEngineOptimisation.com, only one way up

I love food. You may have learned that from the last Write Club. I wrote about fish and chips, egg sandwiches… looking back I wish I had slipped in a sentence or two about pickled onion Monster Munch.

This is a quick lesson in how you give your writing personality. In two sentences I’ve managed to put a large part of my personality and thoughts across to my audience. Whoever reads it now knows about my passion for food. I’ve also given them a fair idea of the foods I like to eat – utter junk.

I often see the same old barriers stopping people from putting themselves and their thoughts on the page. Most of them surround negativity and perception – most writers starting out lack confidence and expect themselves to crumble on the first negative comment they receive. It’s understandable in a sense, it takes a lot of time to discover and refine your writing voice. But if you cast off the shackles of convention from the start and concentrate on the basics, then personality will follow suit.

And that’s [...] Continue Reading…

SEO services can provide content which is of a higher standard than that which can be easily written by the average firm of a site owner. This is because content supply is a specialist business, best conducted by professional copywriters. The copywriters employed by SEO services are used to coping with the difficulties imposed by the constant demand for high grade content. In addition, they are conscious of how to negotiate the problem of ‘writer’s block.’ Hence they are better placed to do the work than stressed and weary employees of a firm who may or may not have a gift for writing accurately.

At Searchengineoptimisation.com we are used to providing high grade content to sites on a frequent and regular basis. As well as ensuring that the content is attractive to the target audience, it is central to our way of working that the content passes five specific tests. The tests are as follows:

• The content must be informative. Users of sites rarely want pure entertainment from retail sites, whether or not what is for sale is a good [...] Continue Reading…

A cursory examination of current SEO news is sufficient to inform someone that search engine optimisation is a very complicated subject. Those with insider knowledge know that search engine optimisation is an evolving discipline which has been transformed by successive waves of innovation. It is, in part, these innovations that have made it more difficult to comprehend and implement search engine optimisation. The level of difficulty involved in the process means that novices who attempt to implement a campaign unaided are prone to do more harm to their firm than good.

At Searchengineoptimisation.com we recognise how changes in the sector mean that the use of professional SEO services is no longer a luxury. In a commercial context where additional visibility online can be central to the success of a firm, DIY SEO no longer provides a realistic opportunity.

Unfortunately, not all professional SEO services operate to high standards. Some firms do not adhere to the ethical guidelines provided by the major search engines. They use dubious practices in pursuit of short term gain. Luckily, these black hat firms are often easy [...] Continue Reading…

If your website targets worldwide, then you might already know that distance from the server to the user can introduce latency – an effect of distance. Latency is basically the time it takes to make a round trip from the server, to the user, and back to the server again. The longer the latency gets, the longer it can take to download a file. The cause is quite technical so we won’t get into that, but rest assured distance does take its toll on load speeds.

This is where Content Delivery Networks (CDN’s) come into play. CDN’s are designed to serve content to users as fast as possible based on their geographical location throughout the globe. The basic principle is to mirror your data such as images, videos and other large downloads to several servers, and geographically place them where your users are.

For example, your main site may be hosted in the United States but your visitors come from USA, Europe and Australia more than any other country. In this case, you would have 3 sets of CDN servers, one [...] Continue Reading…

At Searchengineoptimisation.com we know that whilst every page within a website is important, the homepage is one of the most important. Not only is the homepage the window to the rest of your website, but it is often the landing page for many users; providing a visitor with the first impression of the website and in many instances, the entire company. A homepage is also the page a user returns to if they are unsure of where to go next on the website or struggling with navigation. For all these reasons, it is important that your homepage provides enough information yet at the same time is not cluttered or over complicated, as these things can put a visitor off, and the best way to achieve this is to consult professional web designers.

It can be tempting for a company to try and cram everything they need to say on to the homepage to ensure they are getting the message across, however this is not necessary. Many SEO experts will offer the advice that a homepage should clearly show the offerings [...] Continue Reading…

Lots of individuals and companies have a Twitter profile, yet having one and making it work is another thing altogether. At Searchengineoptimisation.com we cannot stress enough the importance of social media optimisation, and when it comes to creating a strong network on websites such as Twitter, it is important to build a strong network up slowly and not make it all about facts and figures. There are a lot of companies offering social media advice and business tactics, yet sometimes the most effective methods for creating a strong social network are a lot more about common sense and require a much more personal approach.

One of the most common complaints we hear from businesses when it comes to their Twitter account is that they are not getting enough followers. People only follow those who are posting something interesting, and quite often things that are interesting revolve more around personal posts than business posts. In between the product launches, industry news and service updates it is important to add some personal touches to your tweets. Yes, it might seem a little [...] Continue Reading…

Once upon a SEO time, meta tags were all that an SEO agency would talk about. Meta tags describe your website to the search engines and the more accurate and detailed a meta tag is, the more likely it is to be displayed within relevant search results. As web developers and search engines have become more sophisticated and human users have become much more confident with using the internet, the importance of meta tags appears to have diminished slightly. There is no doubt still a place for meta tags in terms of search engine recognition, yet in an online world where page ranking appears to be all that matters, meta tags are losing their status.

Companies now offer more than just basic SEO. Professional search engine marketing services and experts specialising in page ranking within SERPs are everywhere and are now an integral part of any company’s marketing team. The unfortunate fact is that meta tags do not alone improve your page ranking, but at Searchengineoptimisation.com we know the importance of these description tags is still immense and it is [...] Continue Reading…

For a website to be successful, it needs to have the search engines on its side. As SEO experts, we spend so much time on our content and on making our websites as user-friendly as possible. Whilst users are ultimately the most important factor in a successful website, the search engines are the driving force behind them and if they cannot access your web pages then it makes the job of users finding your site much more difficult. The secret to making your site easy for both search engines and human web users to pick up is mostly down to the initial set up and maintenance of the site. Techniques also need to be applied to every page of your website, as even if a search engine crawler can pick up a page it does not automatically mean it can pick them all up. Poor navigation between pages is also a negative aspect for users when they do get through to a landing page.

Anybody offering search engine optimization services will know that access issues are basic problems and should [...] Continue Reading…

Most SEO experts are familiar with error codes and redirect pages, and know how useful and necessary they are in terms of managing web pages which are not working properly or are under construction. Some of the most familiar and popular server codes are the 301, 302 or 404, but a code that is being used more frequently is the 503 code. This code is just a status error code like the others, yet it is the one code which a lot of companies do not use to their full advantage. Whilst it cannot be used in every instance, there are benefits to using this code when it counts, and it can make a vast difference in terms of the effectiveness of your SEO.

The main reason why SEO consultants do not regularly use this code is simply down to a lack of understanding and also out of habit. As the other codes are generally seen more throughout the web in general and are more accepted, they are more commonly used over the 503 code.

The most distinctive characteristic of the [...] Continue Reading…

Searchengineoptimisation.com, a leading SEO services company in the United Kingdom, believe that well-optimised videos on a website will become commonplace as part of future SEO campaigns, and will soon become a cornerstone for companies trying to differentiate themselves from their competition.

Google integrated video results into its universal search back in 2007 and companies are slowly starting to explore the benefits of optimising their media content to make their videos appear at the top of specific search queries. It is estimated that forty per cent of people currently searching on Google will see videos amalgamated into their search results.

Statistics also show that sixty-eight per cent of the top fifty online retailers in 2009 utilised video content – a jump of eighteen per cent from the previous year.

Searchengineoptimisation.com predict that this trend will only increase, and that brands can incorporate videos across all areas of their site to complement their content, products and services. Searchengineoptimisation.com believe that appropriately optimised video content can be a real boon for any website’s users as well as helping with search rankings.

“As search engine technology improves [...] Continue Reading…