RSS can seem more complicated than it actually is. Usually referred to as Rich Site Syndication, it is basically a way for users to see a favourite site’s updated content without actually having to access the site itself. This can be a new blog, industry news or anything else that has been refreshed. The RSS feed will be made available to anyone who wants to access it. RSS feeds allow users to keep up to date with their favourite websites by letting them know that there is something new to read. Subscribing to an RSS feed serves a similar function as email newsletters, but without needing to access an inbox or search through spam to find it.
While this is obviously a benefit to internet users, as they can get the information they want without having to scour the web for it, it can be helpful as part of a site’s SEO campaign. If a site updates its content on a regular basis, then subscribers will be made aware of it. This will then ensure that the site stays fresh in their minds, and will make sure they know that the site has plenty of interesting things to say over sites which rarely update.
Also, it can further benefit SEO if a site’s RSS feeds are keyword-rich, as then they may be sent to users who have never accessed the site but are interested in its content. As search engine spiders prefer sites which update content regularly, then RSS feeds with high keyword density (provided it is not spammy) may get that site’s ranking improved. The site’s feed may be featured on another site with a relevant link, which can provide a good amount of backlinks. If a site user wants to subscribe to its RSS feed then they simply need to look for the icon, usually located clearly on the page. If feeds are to be successfully received, then the user needs to install a reader, which can simply be downloaded from various locations. More and more sites are using RSS and they can be a strong component of SEO.
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Posted by Susie.
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